Short-form content is the new hot topic, or shall I say, viral. Well, you must have heard that it’s pretty easy to go viral on TikTok, and even your first video can get millions of views. But how is that possible? For something to get popular, it must be seen by a lot of people, right? Yes and that’s where short-form video content comes in.
The Year 2023
The year 2023 has seen a significant rise in short-form video content. With 1 billion active users monthly, TikTok has become one of the mainstream social media platforms, and everyone seems to be on it. There are new trends popping up every day, and it has never been so easy to consume content with the unlimited scroll feature. That said, it’s not just TikTok. Other platforms such as Instagram, YouTube, and Facebook have also added short-form video, and more or less, they are all the same. The important part is why short-form videos are getting so popular.
What makes short-form videos so appealing?
They are so much easier to create than long-form videos: While the long video needs some level of production knowledge, the short-form video is as simple as hitting a record button and posting, all within the app. With filters, video templates, and songs everything in one place, it’s so easy that even someone who has no understanding of video production can create an engaging video.
Easy and fast to quickly be part of a trend: With new trending topics every day, it’s so much easier to be part of it if you are making short-form content. You can quickly adapt, react, and capitalize on it before the trend dies out.
Algorithm is getting really good: Short-form video content algorithms understand and change the content to your liking in real-time. If you are watching more of something, it will give you more of that in real-time. That leads to you wanting more and more and ultimately spending more time watching content.
The success of TikTok: It would not be an overstatement to say that TikTok is leading the short-form video content. With the success of TikTok came Instagram Reels and YouTube Shorts, due to which the short-form video format became bigger and bigger.
The Big Opportunity: The short-form video content has allowed new creators to be more visible on crowded platforms. Businesses are understanding the incredible reach it can provide, and new companies are being opened that specialize in making short-form videos.
All said, the short-form video format is here to stay. It will grow further, and new technologies and players will be added. It will have a significant impact on the digital content industry and will continue to make new waves. The new opportunity has arrived, and creators, advertisers, and content producers will benefit most from it.
Official TikTok 2023 Trend Report : https://ads.tiktok.com/business/creativecenter/trend_article/online/whats-next-2023/pc/en?rid=9h0sbymzrsd
Official YouTube 2022 Culture & Trend Report: https://www.youtube.com/trends/report/2022/
