YouTube is a popular platform for content creation and consumption in Nepal, with many Nepali YouTubers gaining fame and popularity among the audience. One of them is Sisan Baniya, a vlogger and social media influencer who has more than 670,000 subscribers on his YouTube channel. He makes videos on travel, food, and lifestyle topics, and often collaborates with other celebrities and influencers. In this project, I used data analysis tools and techniques to explore his YouTube channel’s performance and growth over the years. I used the YouTube Data API, Python, Pandas, and Seaborn to collect, process, and visualize the data on his channel and videos.
In this blog, we will talk about my data analysis process, findings, the current scene of YouTube in Nepal, tips for emerging, aspiring Nepali YouTube creators and a list of current top 10 YouTube channels of Nepal.
How I collected the data:
To collect the data, I first obtained an API key from the Google API Client and followed the YouTube Data API documentation to access the data. I extracted various information on his videos, such as the titles, description, upload date, duration, views, likes, dislikes, and more. I also collected data on his channel’s statistics, such as the number of subscribers, total views, and the channel ID.
How I processed and visualized the data:
To process and visualize the data, I used Pandas and Seaborn, two powerful Python libraries for data analysis and visualization. I cleaned the data, dropped unnecessary columns, and filtered out the most relevant videos. I also grouped the videos by category, month, and year of upload. I created a dataframe and plotted the results using Seaborn.
Findings:
Here are some of the interesting insights I gained from analyzing Sisan Baniya’s YouTube channel:
- His most viewed videos feature Shrinkhala Khatiwada: Out of his top 10 highest viewed videos, 6 of them feature Shrinkhala Khatiwada, a former Miss Nepal and a popular social media personality.
- His most viewed video is “Chepang Vlog w/Shrinkhala,” which has over 2.5M views. This shows that collaborating with other influencers can boost a YouTuber’s views and reach.
- He has increased his video production in 2021: Sisan Baniya has uploaded 84 videos in 2021 so far, which is more than any other year since he started his channel in 2009. However, in the previous years, he had only uploaded a few videos each year, with only two videos uploaded in 2009, 2010, and 2011. This shows that he has become more consistent and dedicated to his YouTube career in recent years.
- His top three videos are related to trekking: Sisan Baniya’s top three videos are “Chepang vlog w/Shrinkhala,” “First Gosaikunda Vlog w/Shrinkhala Second,” and “ABC Trek Vlog 3rd.” All of these videos are related to trekking in different parts of Nepal. This shows that his audience enjoys watching his travel adventures and experiences in nature.
Why this analysis is useful
Analyzing Sisan Baniya’s YouTube channel can help us understand how he has grown as a YouTuber over the years, what kind of content he creates and what kind of content his audience likes. It can also help us identify some of the trends and best practices for YouTube content creation in Nepal, such as collaborating with other influencers, being consistent with uploads, and exploring different places and cultures. This analysis can be useful for aspiring YouTubers who want to learn from Sisan Baniya’s success story and improve their own YouTube channels.
Current YouTube Scene in Nepal
YouTube content creation in Nepal has evolved and diversified over the years, with many Nepali YouTubers emerging and gaining popularity in different genres and niches. Some of the popular categories of YouTube content in Nepal are comedy, music, education, gaming, news, and lifestyle. YouTube has also become a platform for social activism, awareness, and empowerment, as many YouTubers use their voice and influence to address various issues and causes in Nepal. YouTube content creation in Nepal is also influenced by the socio-cultural and political context of the country, as well as the global trends and events. YouTube content creation in Nepal is a dynamic and growing field, with many opportunities and challenges for both existing and aspiring YouTubers.
Tips for emerging creators
- Choose a niche and passion that you love and that your audience likes. You need to find your unique voice and style that sets you apart from other YouTubers. You also need to create content that is relevant and interesting to your audience. You can experiment with different genres and topics, but make sure you have a clear vision and purpose for your channel.
- Collaborate with other YouTubers who have similar, complementary, or different content to yours. You can benefit from each other’s network, audience, and influence. You can also learn from each other’s skills, ideas, and feedback. You can collaborate with YouTubers who have similar content to yours, such as travel, food, or lifestyle. You can also collaborate with YouTubers who have complementary content to yours, such as music, comedy, or education. You can also collaborate with YouTubers who have different content to yours, such as gaming, news, or activism.
- Upload videos regularly, engage with your audience, and keep improving your content quality and production. You need to be consistent and dedicated to your YouTube career. You need to upload videos on a schedule that suits you and your audience. You also need to interact with your audience, respond to their comments and feedback, and build a loyal fan base. You also need to keep improving your content quality and production, by using better equipment, editing software, lighting, sound, etc.
- Explore different places and cultures in Nepal and abroad, and share your views and experiences with the world. You can use YouTube as a platform to showcase the beauty, diversity, and richness of Nepal’s natural and cultural heritage. You can also use YouTube as a platform to learn from other countries and regions, and their cultures and lifestyles. You can also use YouTube as a platform to promote tourism, social causes, and positive change in Nepal, as well as share your opinions and perspectives with the world.
- Analyze your channel’s performance using YouTube tools and metrics, and optimize your content strategy and goals. You can use various tools and metrics to collect, process, and visualize the data on your channel and videos. You can use the YouTube Data API, Python, Pandas, Seaborn, or other tools to access the data. You can also use the YouTube Studio dashboard to monitor your views, watch time, subscribers, revenue, and more. By analyzing your channel’s performance, you can identify your strengths and weaknesses, optimize your content strategy, and set realistic goals for your channel.
- Be original and creative, and avoid copying or plagiarizing other YouTubers’ content or style. You need to create content that is unique and authentic to you. You need to respect other YouTubers’ work and intellectual property rights. You also need to avoid using copyrighted or illegal materials in your content. You need to be original and creative in your content creation process, by using your own ideas, skills, and talents.
- Be respectful and responsible, and follow YouTube’s community guidelines and policies. You need to be respectful and responsible towards your audience, other YouTubers, and YouTube itself. You need to follow YouTube’s community guidelines and policies that ensure a safe and positive environment for everyone on the platform. You also need to avoid creating or promoting content that is harmful, hateful, violent, abusive, misleading, or inappropriate for YouTube.
- Have fun and enjoy your YouTube journey, and don’t let negative comments or feedback discourage you. YouTube is a fun and rewarding platform for content creation and consumption. You need to have fun and enjoy your YouTube journey as a creator. You also need to not let negative comments or feedback discourage you or affect your self-esteem. You need to focus on the positive aspects of YouTube, such as learning new things, meeting new people, expressing yourself creatively etc.
List of Most Popular YouTube Channels
Here is a list of some of the most popular Nepali YouTubers along with the total subscribers, view count, channel start date and links to the YouTube channel:
Music Nepal: This is the largest music company in Nepal, with over 7.85 million subscribers and over 3.6 billion views. The channel started on August 9, 2011 and features various genres of Nepali music videos.
Budha Subba Digital: This is another music company in Nepal, with over 6.39 million subscribers and over 3.4 billion views. The channel started on February 25, 2013 and features mainly Nepali folk and pop music videos.
OSR Digital: This is a digital media company in Nepal, with over 6.4 million subscribers and over 2.8 billion views. The channel started on June 11, 2012 and features mainly Nepali movie songs, trailers, and clips
2B Gamer: This is a gaming channel in Nepal, with over 5.66 million subscribers and over 1.1 billion views. The channel started on July 24, 2019 and features mainly PUBG Mobile gameplay videos and live streams.
Laka Gaming: This is yet another gaming channel in Nepal, with over 5.88 million subscribers and over 1 billion views. The channel started on December 17, 2018 and features mainly PUBG Mobile gameplay videos and live streams.
The Voice of Nepal: This is a singing reality show in Nepal, with over 3.57 million subscribers and over 928 million views. The channel started on January 16, 2018 and features auditions, battles, knockouts, live shows, and performances of the contestants and coaches.
The Cartoonz Crew: This is a dance group in Nepal, with over 3.22 million subscribers and over 1 billion views. The channel started on October 15, 2015 and features dance covers, choreographies, original songs, and collaborations with other artists.
Indreni.Com: This is a comedy channel in Nepal, with over 3.13 million subscribers and over 1 billion views. The channel started on October 13, 2015 and features comedy sketches, short films, web series, and parodies of Nepali culture and society.
Kantipur TV HD: This is a private television station in Nepal, with over 3.07 million subscribers and over 790 million views. The channel started on May 31, 2013 and features news, current affairs, entertainment, sports, and lifestyle programs. The link to the channel is .
